Set the mood

People often wonder about, and ask us how we decide what goes into every issue.

The truth is that every issue from the time we plan it – a year in advance, till the time we carefully sketch out the content – three months in advance, to the time the last page is sent to the printers …is work in progress. The one thing however, that hardly ever changes is the mood we try to create in every edition of South Africa’s number 1 selling home and décor magazine. With every issue a moodboard is created – this will dictate the visual feast and flow our readers will indulge in.

Here are a few of my favourite moodboards for 2012…so far.